Privacy Policy

This Privacy Policy outlines how we collect, use, and share your personal information when you visit or make a purchase from www.yukai-matcha.com.

Personal Information We Collect

When you visit our site, we automatically collect information about your device, such as your browser type, IP address, time zone, and cookies installed on your device. Additionally, we gather data about your interactions with our site, including the pages you view, the products you explore, and the search terms you use. This automatically-collected data is referred to as "Device Information."

When you make a purchase or attempt to do so, we also collect personal information such as your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. This information is referred to as "Order Information." We refer to both Device Information and Order Information collectively as "Personal Information."

How We Use Your Information

We use the Order Information to process your orders, which includes verifying payment details, arranging shipping, and providing invoices or order confirmations. We also use this data to:

  • Communicate with you about your order.
  • Detect and prevent fraud or risk.
  • Provide information or marketing communications about our products or services based on your preferences.

The Device Information we collect is used to improve and optimize the site experience, including:

  • Analyzing how customers browse and interact with the site.
  • Tracking the success of marketing campaigns and advertisements.
  • Detecting and preventing fraud, especially by reviewing your IP address.

Sharing Your Information

We may share your Personal Information with third parties to help us use your data, as described above. These third parties include:

  • Shopify: We use Shopify to run our online store. Learn more about how Shopify handles your data here: Shopify Privacy Policy.
  • Google Analytics: We use Google Analytics to understand how customers use our site. More information about how Google uses your data is available here: Google Privacy Policy. You can opt-out of Google Analytics here: Google Analytics Opt-Out.

Additionally, we may share your information to comply with legal obligations, respond to legal requests, or protect our rights.

 

Advertising

We may use your Personal Information to show you targeted advertisements or marketing communications that we believe may interest you. To learn more about how targeted advertising works, visit the Network Advertising Initiative's educational page: NAI Online Advertising Guide.

You can opt out of targeted advertising by visiting the following links:

Additionally, you can opt out of some services by visiting the Digital Advertising Alliance's opt-out portal: DAA Opt-Out.

Your Rights

If you are a resident of the European Economic Area (EEA), you have the following rights regarding your Personal Information:

  • Access: You can request a copy of the personal data we hold about you.
  • Correction: You can request that we correct any inaccuracies in your personal data.
  • Deletion: You can request the deletion of your personal information.

To exercise these rights, please contact us using the information provided below.

Additionally, your data may be transferred outside of the European Economic Area, including to countries like Canada and the United States. If you are concerned about this, please contact us for more information about the safeguards in place.

Data Retention

We will retain your Order Information for as long as necessary to fulfill the purposes for which it was collected, including to comply with legal, accounting, or reporting requirements. If you would like to request deletion of your data, please contact us.

Changes to This Policy

We may update this Privacy Policy from time to time. If we make significant changes, we will notify you by updating the policy on our site or sending you an email, if applicable. Please review this policy periodically for updates.

Contact Us

If you have any questions about this Privacy Policy, or if you wish to exercise your rights, please contact us at:

Email: info@yukai-matcha.com
Mailing Address:
Turpijnplaats 45,
3813 JG, Amersfoort,
The Netherlands